Search advertisers buy search ads by bidding on keywords, not people. In fact, search engines knowing nothing about you, your search history or the endless amounts of data they have collected about registered and non-registered users. Almost all of the money search engines make (including Google) is based on the keywords you type in. It’s actually a big myth that search engines need to track your personal search history to make money or deliver quality search results. ( Fred Wilson, 2012 TechCrunch Disrupt Conference in New York) The Big Myth We did it for the Internet anarchists, people that hang out on Reddit and Hacker News. We invested in it because there is a need for a private search engine.
In one word, DuckDuckGo maintains your privacy during your online searches. Every day, millions of people rely on our DuckDuckGo’s all-in-one app (private search engine, tracker blocker, mobile browser) to stay private online. If you’re unfamiliar with DuckDuckGo, it’s the Internet privacy company for everyone who’s had enough of hidden online tracking and wants to take back their privacy now. The company is proud to have a business model that’s profitable without making searchers' personal information the product. As the company claims, searches on DuckDuckGo are private, even from them. This is a feat considering DuckDuckGo does not store or share any personal information on people using this search engine.
Since its founding in 2014, DuckDuckGo has been a profitable company.
DuckDuckGo (also abbreviated as DDG) is an internet search engine that emphasizes protecting searchers' privacy and avoiding the filter bubble of personalized search results.
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